Select Page

About Aimee

Non-profit Strategist & Lead Planwriter

Aimee spent the last 20 years in non-profit leadership roles; raising revenue, awareness and building community partnerships to support services that care for those in need. Her particular strength has been in working with leadership to create comprehensive, integrated fundraising and marketing plans. By using data driven strategies and focusing on execution , she has been able to help organizations increase their revenue. Better yet, she makes it a fun and easy process that everyone can do.

About Aimee

Non-profit Strategist & Lead Planwriter

Aimee spent the last 20 years in non-profit leadership roles; raising revenue, awareness and building community partnerships to support services that care for those in need. Her particular strength has been in working with leadership to create comprehensive, integrated fundraising and marketing plans. By using data driven strategies and focusing on execution , she has been able to help organizations increase their revenue. Better yet, she makes it a fun and easy process that everyone can do.

Hello. My name is Aimee and I’m an acronym addict.

Former acronym addict.

These were my acronyms of choice: GRPI, RACI, SMART, SWOT, KPI, ROI – and my own clever invention, GOMAPS (it took weeks to come up with that one).

Then, there is all the B.S. (business speak); Goals, objectives, strategies, tactics, lead, contributor…the list goes on.

These acronyms and terminology represent very valuable processes to write good plans. They also overwhelm us from the outset and stall the planning process.

What if we could take planning and simplify it – make it accessible in a way everyone understands?

We can. Through Storytelling.

Study of the human brain and human behavior shows us that storytelling is inherently part of being human.

We remember it. We internalize it. We act on it.

It’s a power tool in our toolbox.

Since we know this to be true, you need to write your plan as a story. I will show you how.

Plus, it’s way more fun that way.

“Storytelling is the power tool in every fundraiser’s toolbox” 

 Aimee Sheridan

 

Let's talk!

eMail me

aimee@asheridancompany.com